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Guidelines
Strategy Guidelines by Gratifiles
Gratifiles Brand Strategy Template — A Fully Customizable InDesign Toolkit to Present, Pitch, or Deliver Brand Strategy with Confidence
Overview
Introducing the Gratifiles Brand Strategy Template as your go-to InDesign tool for building impactful brand strategy presentations—whether for your own brand or for client projects. Designed to streamline your workflow and elevate how you deliver strategy work, this template offers a ready-made yet fully customizable structure that’s clean, modern, and easy to adapt.
From brand foundations to audience insights, positioning, tone of voice, and visual direction—this template helps you confidently present every piece of the brand puzzle in one beautiful, cohesive document. Use it as a foundation for every strategy project going forward and save countless hours of design and formatting time.
Why You'll Love It:
Professional output that clients instantly trust
Framework based on branding professionals in the industry
100% editable in Adobe InDesign
Reusable for multiple client projects
Clear structure with minimal, modern layout
Saves hours of building from scratch
What’s Inside:
Brand Overview, Mission & Vision
Brand Manifesto
Target Audience
Competitor Analysis
Positioning Map
Brand Archetypes
Golden Circle
Visual Direction / Moodboard
Writing Style, Tone & Messaging
Tagline
Key Messaging Pillars