Overview
1. Everything from the Logo Design Package
Logo Concept Development (2–3 directions)
Final Logo Files in Multiple Formats (Ai, EPS, SVG, PNG, JPG)
Mini Logo Guidelines (basic usage, color, spacing rules, etc.)
1 Concept Revision Round during Milestone Review
Post-Delivery Support (7 days)
2. Brand Strategy Foundations
A strategic groundwork that aligns design with purpose and audience.
Brand Discovery Session: Deep-dive call or questionnaire to explore your mission, values, goals, target audience, and market positioning.
Brand Attributes & Tone of Voice: Clarifying the personality, tone, and core characteristics of your brand.
Positioning & Differentiation: Identifying your niche, audience insights, and what sets your brand apart.
Brand Story & Messaging Direction (Optional Add-on): Crafting a cohesive narrative to connect with your audience emotionally.
3. Extended Visual Identity System
A cohesive design system rooted in strategy and built for consistency.
Color System: Primary and secondary palette with defined use cases
Typography System: Font hierarchy and pairings (headlines, body, UI)
Brand Assets: Custom graphic elements, icons, supporting shapes or patterns
Image Direction: Defined photography or illustration style for consistency
Layout & Composition: Grid systems and spacing logic for branded content
4. Social & Digital Asset Kit
Tailored assets for modern platforms and digital touchpoints.
Branded Social Media Profile Assets (e.g. profile picture lockups, story highlight covers)
Favicon/Icon for Web or App use
Suggested Usage Examples (Instagram posts, headers, thumbnails)
5. Visual Identity Guidelines Document (PDF)
A professionally crafted brand book consolidating all visual identity elements into a clear, structured format.
The Result
A timeless, flexible, and strategically aligned visual identity that does more than look good—it creates recognition, reinforces meaning, and builds the foundation for long-term brand equity.
